A single retail concept in which the stores need to fit in ‘hip’ Istanbul, but also in the fast developing regions of the country. The Turkish telecom market changed very quickly and Turk Telecom needed to make a strong statement to define its place against global competition in a very competitive marketplace.
1600 stores in 1 country
Robbrecht den Engelse; design development and realisation in partnership with Niels van der Eb. Design by Qua