Reaching the Mercedes-Benz audience in their natural habitat

Mercedes Benz NL

For the introduction of the Mercedes-Benz compact car line; CLA, A & B class, Buro Loods has designed a temporary pop-up store in the centre of Den Haag. The store acts as a podium for diverse brand events and encourages a younger audience to get hands-on with the Mercedes design style.

Buro Loods is also responsible for the design development of the global retail concept for the Dutch market.